The work speaks for itself.

Take a look at a selection of my top-performing influencer campaigns, each showcasing high-quality content, strong brand alignment and engaging storytelling.

38

campaigns

3.6K

influencers

62m

video views

Kiehl’s best sellers campaign

    • Duration: 1 Week

    • Channels: Instagram and TikTok

    • My Role: Influencer Executive

    • Objective: Increase awareness of the brand’s best selling products and drive traffic to the relevant retailer.

  • The campaign was time sensitive due to retailer offers, and influencer selection needed to prioritise commerciality and storytelling.

  • To maximise budget, reach, credibility and engagement, I opted for a mix of mid and macro tier influencers that sat both within the skincare and lifestyle niche. Influencer selection prioritised audience alignment, engagement rates, commercial ability and storytelling ability.

    • Shortlisted long term contracted influencers for authenticity

    • Researched and shortlisted 15+ influencers

    • Managed influencer outreach and relationship building

    • Negotiated deliverables and campaign timelines

    • Developed campaign briefs and key messaging

    • Monitored content delivery and approvals

    • Reported on campaign performance

    • Influencers with strong storytelling ability performed well due to a seamless integration of the product within their lifestyle.

    • A balanced tier mix of micro, mid and macro influencers produced top performing results.

    • 19 Pieces of content

    • 3% Engagement rate

    • 14M+ Video views

    • 120K+ Engagements

Credit to @stuartandfrancis

Credit to @jammydodged

Credit to @itsvanitymilan

urban decay tubejob campaign

    • Duration: 4 Weeks

    • Channels: IG and TikTok

    • My Role: Influencer Executive

    • Objective: Increase awareness of the new TubeJob Tubing Mascara and direct traffic to relevant retailers.

    • Launching the product in the UK market to the Gen Z audience through influencers with strong creative and storytelling abilities.

    • Selecting influencers who aligned with a fresh brand identity.

    • To ensure alignment with the new brand identity, influencer selection focused on a majority of new faces that were present across both platforms.

    • To maximise budget, reach, credibility and engagement, I opted for a mix of mid and macro tier creators within the beauty niche. Influencer selection also prioritised audience alignment, engagement rates and storytelling ability.

    • Researched and shortlisted 20+ influencers

    • Managed influencer outreach and relationship building

    • Negotiated deliverables and campaign timelines

    • Developed campaign briefs and key messaging

    • Monitored content delivery and approvals

    • Reported on campaign performance

    • Top performing content was driven by creativity, strong visuals, storytelling and existing audience sizes.

    • Influencers with a strong online identity are valuable in producing strong story led content that aligns well with the brand.

    • 30 Pieces of content

    • 0.6% Engagement rate

    • 13M+ video views

    • 75K+ Engagements

Credit to @krystalversace

Credit to @antoinette.victoria

Credit to @jessieandjessicax

urban decay all nighter setting spray watermelon campaign

    • Duration: 1 Week

    • Channels: IG and TikTok

    • My Role: Influencer Executive

    • Objective: Increase awareness of the new All Nighter Setting Spray Watermelon and direct traffic to relevant retailers.

    • Launching the product to the UK market to the Gen Z audience with influencers who were equally creative and commercial.

    • Producing engaging and exciting content that shows the product beyond makeup application.

    • To ensure dynamic and engaging content, influencers were encouraged to show the product being used in various ways through the brief, by sharing their lifestyle to highlight key product benefits.

    • To ensure commerciality , creator selection specified existing affiliate partnerships and clear calls to action in organic content.

    • Researched and shortlisted 20+ influencers

    • Managed influencer outreach and relationship building

    • Negotiated deliverables and campaign timelines

    • Developed campaign briefs and key messaging

    • Monitored content delivery and approvals

    • Reported on campaign performance

    • Influencers showcasing a wear test resulted in great performance, highlighting the need for value driven content.

    • Including a balanced mix of long term partnerships and new creators improved the efficiency of the campaign.

    • To maximise reach, a mix of platforms for a campaign is best.

    • 10 pieces of content

    • 0.7% Engagement rate

    • 6M+ video views

    • 20K+ Engagements

Credit to @chrisgrave

Credit to @_byjessevans

Credit to @naomimizrahi

urban decay MoonDUST campaign

    • Duration: 1 Week

    • Channels: IG and TikTok

    • My Role: Influencer Executive

    • Objective: Increase awareness of the new Moondust Solo eyeshadows and direct traffic to relevant retailers through relevant creators.

    • Launching the product to the UK market to the Gen Z audience with influencers who were equally creative and commercial.

    • To maximise budget, reach, credibility and engagement, I opted for a mix of mid and macro tier creators within the beauty niche. Each creator had a different approach to the product, with creator selection prioritising audience alignment, engagement rates and storytelling ability.

    • Shortlisted long term contracted influencers for authenticity

    • Managed influencer outreach and relationship building

    • Negotiated deliverables and campaign timelines

    • Developed campaign briefs and key messaging

    • Monitored content delivery and approvals

    • Reported on campaign performance

    • Influencers having creative freedom is beneficial for organic / earned campaigns as it fits seamlessly into the feed and produces better performance.

    • Personalising product send out improves the quality of content received from influencers.

    • 7 Pieces of content

    • 0.87% Engagement rate

    • 170K+ video views

    • 9K+ Engagements

Credit to @naomimizrahi

Credit to @chrisgrave