image of a black woman dressed in all black smiling

Hey, I’m Tkay

I’m a 25-year-old British UGC creator with a love for all things beauty, skincare, and lifestyle.

With 4 years of experience in social media marketing and a full-time role as an Influencer Executive, I’m all about creating content that helps brands connect authentically with their audience.

I’m passionate about supporting diversity in social media and working with brands that align with my values. When I’m not creating, you’ll find me doing yoga, reading, travelling, or just spending time with my loved ones.

Let’s create content that feels real, intentional, and makes an impact!

My Professional Journey

  • Influencer Executive

    WPP Onefluence

    Currently an Influencer Exec at WPP Onefluence, working across the L’Oréal Luxe brands. Think Urban Decay, Lancôme, Youth To The People and IT Cosmetics. I'm building campaigns that connect with culture and community

    Beyond logistics, I care deeply about the narratives we amplify. I’m intentional about pushing for representation in casting and storytelling by championing creators and communities that often get overlooked in luxury spaces. Diversity in beauty isn’t just a KPI for me, it’s the baseline.

  • Social Media & Influencer Executive

    Dunelm

    I led the day-to-day management across Instagram, TikTok and Facebook. I also supported the activation of influencer campaigns through our PR agency.

    I helped shape the brand’s digital voice through curated content, clear creative briefs, and UGC sourcing. I also managed partnerships from product gifting to paid activations. I ensured every campaign stayed true to the brand, landed well with our audience, and reflected the broader marketing vision.

    Everything I did balanced creativity with strategic insight, always guided by performance and rooted in purpose.

  • Digital Marketing Graduate

    Dunelm

    Over two years on Dunelm’s Digital Marketing Graduate scheme, I was hands-on with all things content, insight and innovation. I led the social media content calendar across Instagram, Facebook and TikTok, briefing in creative, sourcing UGC that felt like us, and publishing with purpose.

    I also launched and tested paid campaigns on TikTok and Snapchat from the ground up, using tools like Google Analytics, Power BI and ContentSquare to optimise website performance. I focused on blending data with storytelling to drive growth, especially within the Decorate & DIY category.

  • Freelance Social Media Manager

    NT Media

    At NT Media, I managed Instagram, TikTok and Twitter accounts for clients across beauty and mental health. I created scroll-stopping content and pulled analytics to guide next steps. My focus was always on building engagement that felt real.

    I developed organic content strategies that centred brand voice and cultural relevance, delivered monthly insights reports that highlighted growth and opportunities, and oversaw influencer outreach from brief to post.

Courses & Education

  • Nottingham Trent University

    BSc Psychology

  • Chartered Institute Of Marketing

    Digital Fundamentals

  • HubSpot Academy

    Social Media Marketing

  • Google Digital Garage

    Fundamentals of Digital Marketing

  • LinkedIn Learning

    Google Analytics 4 Essentials

Contact Me

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!